The Effect of Heri Koswara-Sholihin’s Gender-Based Social Assistance Campaign on Voters’ Political Preferences in the 2024 Bekasi City Local Election
Abstract
Regional Head Election is one form of democracy implementation in Indonesia that provides an opportunity for the community to determine their leaders directly. This research focuses on the 2024 Bekasi City Election Regional, especially on the campaign program carried by the candidate pair Heri Koswara and Sholihin. The program is included in 17 work commitments to improve welfare in Bekasi City. The method used in this research is a quantitative method with an explanatory approach. The technique used in this research used a questionnaire and was distributed via Google Forms. The number of samples in this research were 100 respondents spread across 12 sub-districts in Bekasi City with predetermined requirements. The analysis technique in this research used statistical tests with IBM SPSS Version 30. The results of this research show that the presentation of Variable X [Campaign] affects Variable Y [Community Preference] by 89.8%. This proportion reflects the strength of the model in explaining the influence of the independent variables. The remaining 10.2% is assumed to come from other variables not included in the model. This finding indicates the substantive relevance of political campaigns in influencing the dependent variable.
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