Journal La Sociale

Evaluation of Bureaucratic Simplification Performance: Institutional, Human Resources, and Administrative Practices Analysis in Achieving Good Governance in Indonesia

2025-05-03T09:31:53+07:00

Bureaucratic reform is a strategic step toward achieving effective and efficient governance. One key focus is simplifying bureaucracy by transitioning structural positions to functional ones, as mandated in Presidential Regulation No. 18 of 2020 on the 2020–2024 RPJMN. This study employs a descriptive method with a literature study approach to analyze the implementation of this policy in institutional, human resources (HR), and administrative management aspects. The analysis highlights three main challenges. First, institutional changes often lead to function duplication and workload misalignment. Second, in the HR aspect, gaps in ASN competency for functional roles persist, alongside negative perceptions of these positions. Third, while digitalization accelerates work processes, ASN performance management remains suboptimal. To address these challenges, a holistic approach is recommended to design adaptive policies that enhance organizational efficiency, effectiveness, and accountability. Bureaucratic reform must remain focused on improving the quality of public services, ensuring governance achieves its ultimate goal.

Peace Resolution Mechanism Related to Discipline and Code of Ethics Violations of the Police Profession in the Jurisdiction of the North Sumatera Regional Police

2025-04-30T09:33:21+07:00

This study aims to analyze the peace settlement mechanism related to violations of discipline and the code of ethics of members of the Police profession in the jurisdiction of the North Sumatera Regional Police based on the Regulation of the Head of Division (Perkadiv) of the National Police Number 4 of 2021 concerning Procedures for Peace Settlement in Violations of Discipline and the Code of Ethics of the National Police Profession. The research method used is normative juridical with a qualitative approach, which involves analysis of laws and regulations, official documents, and interviews with related parties. The results of the study indicate that the peace settlement mechanism in Perkadiv Polri Number 4 of 2021 emphasizes the principles of justice, compliance, and professionalism in handling violations of discipline and the code of ethics. The settlement process involves stages of mediation, evaluation, and decision-making involving various parties, including direct superiors and the ethics committee. However, several obstacles were found in its implementation, such as the lack of socialization and even understanding among members of the National Police. This study recommends the need to increase socialization, training, and supervision to ensure that the peace settlement mechanism runs effectively and in accordance with the objectives of enforcing discipline and the code of ethics of the profession within the North Sumatera Regional Police.

Communication Patterns of Content Creators in Local Wisdom-Based Tourism Development in North Sumatera

2025-04-30T09:32:55+07:00

This study aims to explore the communication patterns applied by content creators in developing local wisdom-based tourism in North Sumatera, an important approach in promoting the uniqueness and diversity of regional culture. Although local wisdom has great potential as a tourist attraction, efforts to optimize it in digital marketing are still limited. This study uses a qualitative approach with an in-depth interview method with several local content creators to understand the communication strategies they use, including how local values are incorporated into the narratives and visuals presented. The results of the study show that content creators can utilize local wisdom to create interesting and authentic content, build emotional connections with audiences, and strengthen the image of the destination. The conclusion of this study confirms that local wisdom-based communication by content creators not only increases tourist attractions but also supports the sustainability of tourism in North Sumatera.

Analysis of the Implementation of Qanun Aceh No. 7 of 2014 on Employment Social Security in Lhokseumawe City

2025-04-30T09:32:30+07:00

This study analyzes the implementation of Qanun Aceh No. 7 of 2014 on employment social security in Lhokseumawe City. The main focus of this study is to examine the legal rules of BPJS Ketenagakerjaan, analyze the implementation of the qanun, and identify the obstacles faced in its implementation. This study uses a qualitative method with data collection techniques through interviews, observations, and documentation studies. The results of the study show that although the employment social security regulation has a strong legal basis, its implementation in Lhokseumawe City still faces challenges. The level of corporate compliance varies, where large companies have generally fulfilled their obligations, while the small and medium enterprises (SMEs) sector still has many that have not complied with the rules. Workers' awareness of the importance of social security is also still low, especially in the informal sector, which leads to a low level of BPJS Employment participation. The main obstacles in the implementation of this qanun include lack of socialization, weak supervision and sanctions for non-compliant companies, and limited human resources in supervision. To overcome this problem, strategies such as increasing education for employers and workers, stricter law enforcement, and collaboration between the government, BPJS Employment, and employer associations are needed. This study concludes that although Qanun Aceh No. 7 of 2014 has become a strong legal instrument, its implementation still needs to be strengthened so that the benefits of employment social security can be optimally felt by all workers in Lhokseumawe City.

The Role of Semiotics Analysis In Advertisement: Bibliometric Analysis

2025-04-30T09:32:08+07:00

Semiotic analysis in advertising plays an important role in understanding how signs, symbols and meanings are constructed and received by audiences. With the development of digital technology and social media, an understanding of semiotics is increasingly relevant to examine how brands build identity and create emotional resonance with consumers. This research aims to analyze the development of semiotic studies in advertising using bibliometric methods with VOSviewer. With this approach, scholarly publication patterns can be mapped to identify trends, academic collaborations, as well as key topics in advertising semiotics studies. The method used in this research is a systematic literature review (SLR) combined with PRISMA-based bibliometric analysis. Data were collected from journal articles published between 2014 and 2024, then analyzed using VOSviewer software to map the linkages between concepts. The results show that the study of semiotics in advertising has experienced significant developments in the past decade, with a focus on visual and linguistic representations, mythology in advertising, and multimodality in digital media. Bibliometric network visualization reveals a close correlation between semiotic theory and strategic marketing concepts.

The Influence of Working Capital on MSME Sustainability with Liquidity Level as a Mediator

2025-04-30T09:31:44+07:00

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of Indonesia's economy, significantly contributing to the national GDP and absorbing the majority of the workforce. However, MSMEs face various challenges, particularly related to limited working capital and liquidity issues, which can threaten their business continuity. This study aims to analyze the impact of working capital on the sustainability of MSMEs, as well as the role of liquidity as a mediator in this relationship. Additionally, the study explores external factors, such as government policies and market changes, that influence MSME sustainability. Using a literature review method, this research examines previous studies on working capital management, liquidity, and external factors that support MSME sustainability. The findings indicate that well-managed working capital facilitates operations and enhances MSME competitiveness, while adequate liquidity functions as a crucial link ensuring business continuity. External factors, such as government policies, also play a significant role in creating an ecosystem that supports MSME growth. Therefore, this study suggests that MSMEs optimize their working capital management, improve financial literacy, and leverage financial technology to maintain business continuity. Furthermore, adequate policy support is essential to create a conducive environment for MSMEs.

Analysis of the Role of Motivation in Improving Employee Performance at BPJS Employment Padangsidimpuan Branch

2025-05-02T09:32:14+07:00

Motivation is one of the key factors that affect employee work productivity in an organization. This study aims to analyze the role of motivation in improving employee performance at BPJS Employment Padangsidimpuan Branch, as well as identify inhibiting factors that affect the effectiveness of motivation. The research method used is a qualitative approach with a descriptive design. Data was collected through in-depth interviews, observations, and documentation from BPJS Employment employees and management. The results of the study show that motivation has a significant role in increasing work productivity. Motivated employees show higher commitment, creativity in completing tasks, and better service quality. Effective motivational factors include material rewards such as financial incentives, as well as non-material rewards such as verbal recognition.

Workforce Strategy in a Manufacturing Company to Improve PIMS Value

2025-05-02T09:31:53+07:00

The workforce is a critical asset for a manufacturing company to remain competitive. However, the company faces significant challenges in managing its substantial workforce efficiently, such as rising expenditures driven by inflation, minimum wage legislation, and economic growth, which affect the PIMS (Profit Impact of Market Strategy) value. PIMS, a metric used to measure competitiveness by evaluating total blending volume per total expenditure, underscores the importance of controlling annual costs. With salaries, wages, and benefits constituting over half of these costs, a focused study on workforce and labor cost trends is essential. This study evaluates strategies to enhance the PIMS value by utilizing a mixed-method approach comprising both quantitative and qualitative data. The quantitative approach involves analyzing internal reports on workforce numbers, expenditures, and potential operational efficiencies. The qualitative approach involves studying events and phenomena within the company and analyzing them using scientific logic and descriptive methods through semi-structured interviews with managerial staff. This analysis employs the Business Model Canvas and SWOT analysis to obtain comprehensive insights. Finally, the study results will provide detailed analysis of workforce composition and costs, linking them to PIMS metric and offering strategic insights for workforce optimization. It contributes to the scientific understanding of workforce management, emphasizing data-driven decision-making and economic factor impacts, serving as a model for continuous improvement in workforce strategies.

Analysis of the Formulation of Preparatory Regions Based on Regulation Number 23 Year 2014 in West Java Province

2025-05-07T09:34:50+07:00

This research analyzed the formulation of regional preparation in West Java Province based on regulation no. 23/2014 using the backcasting method. This research purposed to evaluate the extent to which stakeholders' actions align with legal requirements in preparation for the formation of new regions. Using a qualitative descriptive approach, data was collected through in-depth stakeholder interviews and document analysis. The backcasting method was applied to identify the future vision, current conditions, and priorities needed to achieve the goals. Based on the findings, the proposed nine preparatory regions-West Indramayu, East Bogor, West Bogor, North Sukabumi, South Garut, North Garut, South Cianjur, South Tasikmalaya, and North Subang fulfill the stipulated territorial and administrative requirements. However, the national moratorium policy on regional expansion complicates the process. This research emphasizes strategic planning to address gaps in public services, infrastructure, and fiscal capacity. The study highlights the importance of aligning policy formulation with legal mandates and provides practical insights for policymakers to improve governance and service delivery through the establishment of effective preparatory regions.

The Influence of Education, Training, Experience and Work Discipline on the Performance of Employees of the Regional Financial and Asset Management Agency

2025-05-07T09:34:20+07:00

In supporting the success of an organization in the government sector, employee performance is a vital element. The Yogyakarta City Regional Financial and Asset Management Agency (BPKAD) in this case plays a strategic role in ensuring transparent and accountable management of regional finances and assets. This study aims to analyze the influence of education, training, experience, and work discipline on employee performance in BPKAD Yogyakarta City. This study uses a quantitative approach with a survey method. The results of the study show that education, training, experience, and work discipline have a positive and significant influence on employee performance. This research provides practical implications for policymakers in BPKAD and other government agencies to formulate more effective human resource management strategies. Thus, it is hoped that the results of this study can contribute to improving the quality of public services and regional financial management as a whole.

Timor-Leste's Decision to Maintain Cooperation with Singapore Following the Rejection of Full ASEAN Membership

2025-05-07T09:33:56+07:00

This article examines the dynamics of bilateral relations between Timor-Leste and Singapore following Singapore’s rejection of Timor-Leste's full membership in ASEAN. Although Singapore refused Timor-Leste's membership due to resource limitations, bilateral relations remain intact and cooperation continues. This article argues that Timor-Leste's decision to maintain good relations with Singapore is driven by its political, economic, and social interests within ASEAN. Through Joseph Frankel’s concept of national interest and qualitative data, this study concludes that Singapore's support and its role as the responsible party for the ASEAN Economic Community pillar influences Timor-Leste's economic eligibility as a full ASEAN member. Singapore’s technical assistance programs, such as the Singapore Cooperation Programme (SCP) and Singapore-Timor Leste ASEAN Readiness Support (STARS), contribute to enhancing Timor-Leste’s human resource capacity and quality in preparation process towards full membership in ASEAN. This article demonstrates that small states continue to prioritize their national interests despite facing opposition from other countries. Achieving full ASEAN membership remains Timor-Leste’s primary objective, setting aside emotional factors in international relations dynamics.

Analysis of the Capitalization on Companionship among Indonesian Young Women through Otome Mobile Game

2025-05-07T09:33:19+07:00

With the growing popularity of otome mobile games among women like Love and Deepspace (2024) lies in their ability to provide players with a sense of emotional fulfillment, companionship, and the opportunity to live out their idealized romantic fantasies in a safe and controlled virtual environment. But with this cultivated environment and interaction, players are slowly being pushed to build a parasocial relationship with the male love interest. The emotional fulfillment offered by the game creates a lucrative environment that developers can exploit through gacha systems, in-game purchases, and limited-time content. Using a qualitative approach with critical content analysis of the game's features, observing and conducting in-depth interviews with players, and analyzing findings using thematic analysis, this research examines how Love and Deepspace fulfills the desires for companionship and emotional support among Indonesian young women and how it capitalized by the developers through the pushing of a parasocial relationship and in-game purchases.

The Analysis of TBIG Stock Fair Value Using the Free Cash Flow to Equity and Relative Valuation Methods

2025-05-07T09:32:58+07:00

This study aims to estimate the fair value of PT Tower Bersama Group Tbk shares using the Free Cash Flow to Equity and Relative Valuation methods. It compares both methods to determine which is more accurate and assesses the risk or accuracy of the current TBIG share purchase price that investors may pay. This study uses a quantitative descriptive methodology with a case study approach. Based on this methodology, it describes in detail the characteristics and phenomena present in PT Tower Bersama Infrastructure Tbk, specifically regarding the analysis of fair stock prices using the Free Cash Flow to Equity and Relative Valuation (PER and PBV) methods. Based on the calculation, a comparison is made between the intrinsic value of TBIG shares and the stock price on the stock exchange from 2018 to 2023. It can be concluded that during this period, the fair value of TBIG shares was below the stock price on the exchange, indicating that the shares were overvalued. As of July 2024, the current stock price is IDR 1,950. Based on the 2023 FCFE calculation, the intrinsic value is IDR 16,859 billion with 22 billion shares outstanding, resulting in an intrinsic value of IDR 766 per share. Since the intrinsic value (IDR 766) is less than the stock price (IDR 1,950), it is categorized as overvalued. Meanwhile, based on the calculation above, the Price-to-Earnings Ratio (PER) of TBIG is 30x. This implies that it would take 30 times the company’s earnings to recoup the investment, which is relatively high.

Financial Knowledge in Enhancing Financial Management Behavior of Women as MSME Actors in Layer Chicken Farming

2025-05-07T09:32:34+07:00

Sidenreng Rappang Regency, specifically Maritengngae District, has its second leading sector after agriculture, which is livestock farming, with a population of 4,562,924 laying hens, 1,090,000 of which are in Maritengngae District. The majority of laying hen entrepreneurs are women. However, the main issue that arises is the lack of understanding of financial management behavior, as evidenced by the numerous failed laying hen businesses. Therefore, this study was conducted to investigate, analyze, and provide an in-depth description of the impact of financial knowledge on financial management behavior among MSME actors, and to identify other factors that may influence the financial management behavior of MSME actors, particularly female laying hen farm entrepreneurs. The method used is descriptive and explanatory with a quantitative approach, as the research involves respondents' answers in numerical form, which are processed and analyzed to explain the causal relationship between the variables studied. The research findings show that financial knowledge has a positive and significant influence of 42.2% on the financial management behavior of female MSME laying hen farmers in Maritengngae, while the remaining 57.6% is influenced by other factors.

Analysis of the Difference in Business Costs of Broiler Chicken Traders in Various Markets

2025-05-08T09:32:36+07:00

This study aims to analyze the difference in business costs of broiler chicken traders in various markets in Kuala Simpang City, Aceh Tamiang Regency, as well as to find out the level of income obtained by traders. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The data obtained was analyzed using descriptive methods to understand the factors that affect the cost structure and income of traders. The results of the study show that the business cost structure of broiler chicken traders consists of fixed costs and variable costs. Variable costs are the largest component of total expenses, with the cost of purchasing chickens, transportation, and labor as the main factors affecting operating costs. The total business costs of broiler chicken traders per month reached Rp. 155,343,000, of which variable costs reached Rp. 155,028,000 and fixed costs amounted to Rp. 315,000. Meanwhile, the total average revenue of traders is Rp. 161,620,435 per month, so that the net income obtained is Rp. 6,277,435 per month. The conclusion of this study is that the broiler chicken trader's business in Kuala Simpang City is still profitable, despite the challenges in managing variable costs. To increase profitability, traders are advised to adopt cost efficiency strategies and product diversification. The government is also expected to provide support in the form of price regulations and improvement of market facilities to support the sustainability of broiler chicken traders' businesses.

The Use of Social Media in the Anies Baswedan-Muhaimin Iskandar Campaign on Gen Z Political Participation

2025-05-10T09:36:33+07:00

This research aims to describe and analyze the use of social media by generation Z in the 2024 presidential election campaign by the Anies Baswedan-Muhaimin Iskandar team. Using descriptive qualitative methods and an inductive approach, this study collected data through interviews and documentation. The results showed three main roles of social media in this campaign: as campaign media, a tool for developing political literacy, and a means of increasing voter participation. As campaign media, the use of social media involves creating interesting and relevant content, using the right platform, collaborating with influencers, and utilizing technology and internet access to reach a wider audience. In the development of political literacy, social media facilitates access to information, encourages engagement in public discussions, participation in the democratic process, and political education. It strengthens the interaction between candidates and the public and broadens public discussion. In addition, social media also plays a role in increasing voter participation by reaching target audiences, mobilizing voters, increasing interaction and engagement, and conducting monitoring and evaluation. Overall, the use of social media in the 2024 presidential election campaign by the Anies Baswedan-Muhaimin Iskandar team is effective in mobilizing the political participation of generation Z.

Implications of Government Policy on Digitalization of Public Services in Realizing Smart Government

2025-05-10T09:34:59+07:00

Digitization of public services has become one of the main focuses of the Indonesian government in an effort to improve the efficiency, transparency, and accessibility of services to the public. This digitalization policy, especially in the context of the Population Administration System (SIAK), has significant legal implications. This study aims to analyze the legal impact of government policies related to SIAK digitalization by highlighting aspects of personal data protection, the validity of electronic documents, and the accessibility of services for all citizens. This study uses a qualitative research method with the type of Normative Juridical research. In this study, the Approach used is the Statute Approach. The analysis focuses on the legal framework that regulates personal data protection, including Law Number 27 of 2022 concerning Personal Data Protection, as well as regulations related to electronic documents regulated in the Electronic Information and Transaction Law (UU ITE). The results of the study show that although SIAK digitalization has succeeded in increasing efficiency and facilitating access to services, there are still several legal challenges that need to be overcome. These challenges include the risk of personal data breaches, the digital divide that can hinder access to services for people in remote areas, and the issue of the validity of electronic documents that still cause uncertainty among the public. This study concludes that to achieve effective and equitable implementation of digitalization, further adjustments to existing regulations are needed, increasing people's digital literacy and strengthening information technology infrastructure.

Exploring Oral Personalized Feedback Affects the Improvement of English-Speaking Proficiency

2025-05-10T09:34:31+07:00

This study delves into the crucial role of oral personalized feedback in enhancing spoken English proficiency. It explores the profound connection between individualized feedback and the journey towards mastering English as a spoken language. This research highlights the multifaceted benefits of personalized feedback, not only offering visible benefits but also highlighting aspects that may often be overlooked. In doing so, this article aims to provide a holistic perspective on the complex relationship between oral personalized feedback and spoken language proficiency. The researcher used classroom observation and student rhetorical analysis methods. Classroom observations reveal that the teacher actively engaged students in honing their speaking abilities through a structured approach involving two distinct speaking performances. In the first performance, the teacher offers personalized feedback to each student, intending to foster improvements in their speaking skills for the subsequent week's performance. In the study, it was found that this personalized feedback was able to improve several aspects of speaking skills, including refining pronunciation, and aiding students in speaking more fluently.

Providing House of Women Workers Protection in Workplace, Indonesia's New Policy

2025-05-10T09:33:59+07:00

Based on the results of the 2022 survey of violence and harassment in the Indonesian World of Work by the International Labor Organization, psychological violence and harassment is the most common occurrence. However, unfortunately this was not balanced with a strong policy where the results were that 34.53% of respondents stated that their company did not have an anti-violence and harassment policy, 42.55% of victims stated that they could only remain silent and did not know what to do when they experienced it and only 10, 94% of victims reported the case to HR and only 1.80% of victims reported it to the police. This means that these results can illustrate how important comprehensive legal protection is to protect Indonesian workers from violence and harassment in the world of work This research is to describe how Indonesia’s policy on women workers protection. This research uses qualitative methods. The result is Indonesia’s has doing their job to protect the women workers in their policy such as in year 1984: Law No. 7 concerning Ratification of the CEDAW Convention, year 2000: Presidential Instruction No. 9 concerning Gender Mainstreaming in National Development, year 2003: Law No. 13 concerning Manpower, year 2020: Regulation of the Minister of PPPA No. 1 concerning Provision of Women Workers Protection Houses in the Workplace, year 2022: Law No. 12 concerning Criminal Acts of Sexual Violence, year 2023: Decree of the Minister of Manpower No. 88 concerning Guidelines for Prevention and Handling of Sexual Violence in the Workplace.

Implementation of Cultural Heritage Management Policy

2025-05-10T09:33:23+07:00

The implementation of cultural heritage management policies in Purwakarta Regency is motivated by by problem the indicators of success and objectives of the policy are not yet clear, there has been no socialization of the policy, the need for policy implementing resources has not been met, and communication between policy implementers has not been carried out. This research use analysis with model Van Meter Van Horn For analyze policy and implementation of cultural heritage management policies. Results Study conclude the implementation based on Van Meter model analysis Van Horn said the implementation was running according to policy. as stated in Purwakarta Regent Regulation Number 103 of 2023 concerning the management of cultural heritage, will but Not yet walk well. Implementation policy which must take is improving the understanding of policy makers regarding policy objectives, optimizing existing resources, building coordination between SKPDs in managing cultural heritage, aligning perspectives between leaders and policy implementers, and increasing the role of agencies, communities, and policy makers in communicating policies to all related parties

Street Vendor Arrangement Strategy on Tengku Sulung Street, Belian Village, Batam City District

2025-05-10T09:32:50+07:00

Street Vendor Arrangement is an effort made by the Regional Government through the determination of fostered locations and the determination, relocation, regulation, restriction and elimination of street vendor locations by considering public, social, aesthetic, health, economic, security, order, environmental cleanliness interests and in accordance with laws and regulations. This study aims to analyze the existing conditions of street vendor arrangement, identify the social and economic impacts caused, and formulate effective strategies to organize the existence of street vendors in the area. The research area of Jalan Tengku Sulung is a road that is 2,700 m long with a road width of 30 m stretching from Simpang Cikitsu to Bundaran SMAN 3 Batam. In this area there are street vendors lined up on the right and left sides of the road. Qualitative descriptive research method with observation, interview and policy document analysis methods. The results of the study indicate that the arrangement of street vendors on Jalan Tengku Sulung is still not optimal, marked by the lack of zoning, minimal supporting facilities, and low awareness of street vendors towards spatial planning regulations. Socially, street vendors make a positive contribution by creating informal jobs, but also trigger complaints from the community regarding cleanliness and order. The SWOT analysis in this study shows that street vendors have great potential to contribute to the local economy. This condition is expected to improve and increase concern in creating spatial order, supporting the sustainability of the local economy, and creating a harmonious environment in the area.