Consumer Satisfaction with the Atmosphere of Shelter Restaurant

Ni Putu Ariesta Budiani; I Nyoman Gede Agus Jaya  Saputra; Yunita  Indriyani

doi:10.37899/journal-la-sociale.v6i4.2141

Ni Putu Ariesta Budiani Culinary Arts Study Program, Bali Tourism Polytechnic, Dharmawangsa Street, Kampial, Bali, Indonesia
I Nyoman Gede Agus Jaya Saputra Culinary Arts Study Program, Bali Tourism Polytechnic, Dharmawangsa Street, Kampial, Bali, Indonesia
Yunita Indriyani Culinary Arts Study Program, Bali Tourism Polytechnic, Dharmawangsa Street, Kampial, Bali, Indonesia

DOI: https://doi.org/10.37899/journal-la-sociale.v6i4.2141

Keywords: Restaurant Atmosphere, Customer Satisfaction, Restaurant

Abstract

The Shelter restaurant serves Mediterranean and Middle Eastern cuisine with the Bali-typical Joglo concept and has earned several awards for its restaurant atmosphere and service. Product quality, quality of service, price, and customer value are some of the factors that affect customer satisfaction. To make an unforgettable experience, design, decoration, seats, music, and scents are crucial. To determine customer satisfaction, the study used descriptive analysis with elements such as Facility Aesthetic, Ambience, Lighting, Layout, Table Settings, Service Staff. With the majority of respondents aged between 20 and 44, the results showed a good rating of 3.84. However, Shelter Restaurant is advised to continue to make improvements in lighting, staff service and maintain a consistent facility to improve overall consumer satisfaction.

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