The Effect of “Likes, Comments and Share” Feedback on Instagram on Self-Esteem of English Study Program

Inayah Zulfianti; Andi Vita  Sukmarini; Nur Alim  Djalil

doi:10.37899/journal-la-sociale.v4i5.1951

Inayah Zulfianti Program Magister Ilmu Komunikasi Fakultas Pascasarjana Universitas Fajar Makassar
Andi Vita Sukmarini Program Magister Ilmu Komunikasi Fakultas Pascasarjana Universitas Fajar Makassar
Nur Alim Djalil Program Magister Ilmu Komunikasi Fakultas Pascasarjana Universitas Fajar Makassar

DOI: https://doi.org/10.37899/journal-la-sociale.v4i5.1951

Keywords: Instagram impact, likes, comments, shares, student self-esteem

Abstract

This study aims to analyze the effect of Instagram usage, specifically likes, comments, and shares, on the self-esteem of students from the English Education Study Program (PBI) at Universitas Negeri Makassar (UNM), class of 2022. A total of 74 respondents were selected using purposive sampling, with the criteria of being active Instagram users. The data was collected through an online questionnaire and analyzed using t-test. The results from Instagram likes show a significance value of 0.000 (less than 0.05) and a t-count of 4.675 (greater than the t-table value of 1.99254), indicating that Instagram likes significantly affect students' self-esteem. The significance value of 0.002 (less than 0.05) and a t-count of 3.276 (greater than the t-table value of 1.99254) show that Instagram comments also significantly affect self-esteem. The significance value for Instagram shares is 0.002, with a t-count of 3.273, indicating that shares also significantly influence students' self-esteem. The conclusion of this study shows that interactions on Instagram, such as likes, comments, and shares, have a positive and significant impact on the self-esteem of PBI UNM class of 2022 students. This study supports the media ecology theory, suggesting that interactions on Instagram, such as likes, comments, and shares, help build self-identity and strengthen social connections, which ultimately leads to an increase in students' self-esteem.

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