Storytelling in Political Communication on Social Media Instagram

Syafri Arifuddin; Syamsu  Risal; Andi Vita  Sukmarini

doi:10.37899/journal-la-sociale.v4i5.1681

Syafri Arifuddin Program Studi Magister Ilmu Komunikasi Fakultas Pascasarjana Universitas Fajar Makassar
Syamsu Risal Program Magister Fakultas Ilmu Komunikasi Universitas Fajar Makassar
Andi Vita Sukmarini Program Magister Fakultas Ilmu Komunikasi Universitas Fajar Makassar

DOI: https://doi.org/10.37899/journal-la-sociale.v4i5.1681

Keywords: Storytelling, Rhetoric, social media, Instagram, communication methods

Abstract

In two consecutive legislative elections, a candidate was successfully elected by using social media communication methods and abandoning conventional communication patterns. This study aims to understand and analyze the communication methods of the political figure H. Ismail Bachtiar, S.KM., MM on Instagram. The study examines the Instagram account of H. Ismail Bachtiar, S.KM., MM as a channel for political communication. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, note-taking, and transcription of content posted on Instagram during the candidacy period of H. Ismail Bachtiar, S.KM., MM as a Legislative Candidate for the DPR RI. This study analyzes the role of storytelling style in communication using the copywriting and rhetorical theories. The findings indicate the political actor's proficiency in expressing ideas, thoughts, and political visions through rhetoric and in crafting personal narratives with a storytelling style to enhance engagement, shape self-image, and build a strong personal identity. The study recommends that political actors further enhance narrative content about prominent figures and their thoughts to inspire young people to enter the political arena.

References

Ademilokun, M., & Taiwo, R. (2013). Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections. Discourse & Communication, 7(4), 435-455. https://doi.org/10.1177/1750481313494501

Barnhurst, K. G. (2011). The new “media affect” and the crisis of representation for political communication. The International Journal of Press/Politics, 16(4), 573-593. https://doi.org/10.1177/1940161211415666

Bennett, W. L., & Entman, R. M. (Eds.). (2000). Mediated politics: Communication in the future of democracy. Cambridge University Press.

Bossetta, M. (2018). The digital architectures of social media: Comparing political campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US election. Journalism & mass communication quarterly, 95(2), 471-496. https://doi.org/10.1177/1077699018763307

Brown, J. S., & Duguid, P. (2017). The social life of information: Updated, with a new preface. Harvard Business Review Press.

Davis, A. (2019). Political communication: A new introduction for crisis times. John Wiley & Sons.

Denton Jr, R. E., & Kuypers, J. A. (2007). Politics and communication in America: Campaigns, media, and governing in the 21st century. Waveland Press.

Graber, D. A. (2002). The power of communication: Managing information in public organizations. CQ press.

Liang, S., & Wolfe, J. (2022). Getting a feel of Instagram Reels: The effects of posting format on online engagement. Journal of Student Research, 11(4). https://doi.org/10.47611/jsrhs.v11i4.3600

Mattioli, A. V., Sciomer, S., Cocchi, C., Maffei, S., & Gallina, S. (2020). Quarantine during COVID-19 outbreak: Changes in diet and physical activity increase the risk of cardiovascular disease. Nutrition, Metabolism and Cardiovascular Diseases, 30(9), 1409-1417. https://doi.org/10.1016/j.numecd.2020.05.020

McNair, B. (2017). An introduction to political communication. Routledge.

Muksin, N. N., Sinaga, A. B., Hidayat, H., Handoko, D., & Shabana, A. (2023). Ganjar Pranowo’s Storytelling and Political Image on Social Media. KOMUNIKA: Jurnal Dakwah dan Komunikasi, 17(2), 175-190. https://doi.org/10.24090/komunika.v17i2.7206

Mulyasa, H. E. (2021). Menjadi guru penggerak merdeka belajar. Bumi Aksara.

Oesch, J. (2017). More Than a Pretty Face: Using Embodied Lutheran Theology to Evaluate Community-Building in Online Social Networks. Wipf and Stock Publishers.

Pito, T. A., IP, S., Efriza, S., Fasyah, K., & IP, S. (2022). Mengenal teori-teori politik: dari sistem politik sampai korupsi. Nuansa Cendekia.

Pratama, D. (2011). Wayang kreasi: Akulturasi seni rupa dalam penciptaan wayang kreasi berbasis realitas kehidupan masyarakat. Deiksis, 3(04), 379-396. http://dx.doi.org/10.30998/deiksis.v3i04.442

Rahayu, A. S. (2022). Ilmu Sosial dan Budaya Dasar: Perspektif Baru Membangun Kesadaran Global Melalui Revolusi Mental. Bumi Aksara.

Singer, P. W., & Brooking, E. T. (2018). LikeWar: The weaponization of social media. Eamon Dolan Books.

Subekti, D., Mutiarin, D., & Nurmandi, A. (2023). Political Communication in Social Media: A Bibliometrics Analysis. Studies in Media and Communication, 11(6), 299.

Tuman, J. S. (2008). Political communication in American campaigns. Sage.