Digitalization of Marketing of Laskar Pelangi Local Agricultural Products

Hardianti Hardianti; Nurmayanti Nurmayanti; Sandi  Lubis; Sundari Sundari; Zulkifli  N; Reni  Angareani

doi:10.37899/journallalifesci.v4i6.971

Hardianti Hardianti Department of Public Administration, Faculty of Social Science, Muhammadiyah Sidenreng Rappang University, Rappang, Indonesia
Nurmayanti Nurmayanti Department of Education technology, Faculty of Education and Teaching Muhammadiyah University Sidenreng Rappang, Rappang, Indonesia
Sandi Lubis Department of Government Science Study, Faculty of Social Science, Muhammadiyah Sidenreng Rappang University, Rappang, Indonesia
Sundari Sundari Department of Public Administration, Faculty of Social Science, Muhammadiyah Sidenreng Rappang University, Rappang, Indonesia
Zulkifli N Department of Digital Business, faculty of Economics and Business, Muhammadiyah Sidenreng Rappang University, Rappang, Indonesia
Reni Angareani Department of Public Administration, Faculty of Social Science, Muhammadiyah Sidenreng Rappang University, Rappang, Indonesia

DOI: https://doi.org/10.37899/journallalifesci.v4i6.971

Keywords: Digital Market, Local Products, Economy

Abstract

The aim of this service is 1) increasing partners' knowledge about online sales and marketing strategies, 2) increasing partners' skills to produce quality and sustainable products. The partner in the service is the Laskar Pelangi agricultural group in Pattondon Salu. The method used in solving milking problems to achieve the goal is conducting in-depth interviews with partners and providing workshops and direct assistance as an effort to increase the income of Laskar Pelangi group members. From the results of this study, it was found that the fundamental key to achieving previously set goals is management. This management includes monitoring product quality, production scheduling, order management, as well as pricing and promotion strategies

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