Wulandjani, H., Thalib, S., Rachbini, W., Seno, A. and Fikri, A. 2026. Anti-Influencer & Peer-To-Peer Marketing: The Shift in Consumer Trust 2026. : JEL Classification: M31, M37, D12, D83, L86. Journal La Bisecoman. 7, 3 (Jun. 2026), 500-513. DOI:https://doi.org/10.37899/journallabisecoman.v7i3.3247.